You have an idea and are eager to develop it into a product for market adoption. A critical aspect of innovation that must be well understood for commercial success is your customer. Learn about Customer Discovery and Building Something Someone Wants from Experts. Some of the topics discussed include: What is customer discovery? When do you - the inventor or entrepreneur - begin understanding your customer? What are critical activities and methods within customer discovery that lead to positive results? How does customer discovery change the design and development of your product/company? What programs and resources are available for customer discovery? This event will be hosted in-person at Penn State Hershey College of Medicine or remotely via live streaming (register for live streaming information)!