The Power of the Inbox: Understanding Email Marketing Strategies

Learn simple e-marketing strategies for your business. Using best practices, the right strategies and tools will make your email marketing efforts more effective! This session will focus on how to make the most of the combination of email and social media for your business. When the session is done you’ll have a greater understanding of marketing basics and have set a goal for your marketing strategy. You’ll learn what a “campaign” is and what to write about and offer in that campaign and the importance of your "list". You’ll be given some simple but powerful tips for how to get your messages opened and read, shared and socially visible. Throughout the session you’ll be given opportunities to capture your own ideas and build out the framework of your own “next great campaign” to develop a plan that will help you grow your business by eliciting the responses you want from your customers or supporters. No previous email marketing experience necessary.


YCEA - Callahan Room

144 Roosevelt Avenue Suite 100 York PA 17401

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