The #SheOwnsIt Seminar Series convenes women entrepreneurs and leaders to build a stronger community of support and enhance the entrepreneurship ecosystem in Lancaster. The seminar series will feature time for networking with peers, thought-provoking breakout sessions, light refreshments, and lectures from experts in the community. Join expert speaker Lindsay High and woman-owned business speaker Nicole Vazquez, Owner of Nicole Taylor Boutique, as they discuss developing your brand. Everything starts with your brand. Having a clear and compelling brand is one of the most important things you can do to create a successful business—it shouldn’t be an afterthought or something to be ignored all together. Your brand is the sum of your identity, logo, value, reputation and community service. It’s how and why and what you communicate visually and verbally. This workshop will address the five key components of a strong brand and help you create your company’s Brand Concept Brief: 1) A Clear Why, 2) A Clear Brand Promise, 3) A Clear Target Market, 4) Clear Branding & Design Consistency, and 5) Clear Marketing Strategy.